Senior Product Marketing Manager | B2B SaaS & Tech

Making complex products matter to the right market

Hey, I’m Polina Pyatkova. Glad you’re here!

I help B2B SaaS companies win in competitive markets by sharpening product positioning, bringing new offerings to market, and giving Sales the tools to turn product value into revenue. I combine customer and competitive insights with hands-on GTM execution, sales enablement, and conversion optimization, from first touch to adoption.

See my work Let’s connect
Portrait of Polina Pyatkova

Featured impact

213%
YoY lead growth supported
50–60%
adoption rate for launched product features
$112K
ARR influenced by the launched Savings Calculator
+83%
YoY growth in pricing page demo bookings

Professional snapshot

Experience

8

years in marketing

International market experience

US & EMEA

Industry focus

B2B SaaS & Tech

Location

Based in Poznań, Poland

Open to remote-first opportunities across Europe and US-based companies hiring internationally

Companies I’ve worked with

  1. TaxDome logo

    Mar 2023 – Sep 2026

    Vertical B2B SaaS for accounting firms, tax preparers, and bookkeepers. Workflow automation, CRM, document management, mobile apps, and AI-powered tools in one place.

  2. Customer’s Canvas logo

    Sep 2020 – Mar 2023

    Product personalization and web-to-print SaaS for print businesses and e-commerce companies, serving enterprise customers, SMBs, and developers.

Mentor in Tech logo

Mentor, Digital Marketing Track

Mentor in Tech

Product Marketing Alliance (PMA) logo

Community Member

Product Marketing Alliance (PMA)

Public speaking and industry presence

Represented TaxDome at a major UK industry conference with 16,000 attendees.

What my former managers and teammates say

“Polina has been a powerhouse partner for our team, combining dependable execution with sharp marketing instincts.”

Lina Horner

Former VP of Marketing at TaxDome

“She has a remarkable ability to organize complex initiatives, build alignment across teams, and keep everyone focused on what matters most.”

Maria Koriakina

Former Senior Product Marketing Manager at TaxDome

“Her ability to identify bottlenecks, suggest innovative solutions, and manage projects efficiently had a significant impact on our marketing performance.”

Marina Matveeva

Former Head of Marketing at TaxDome

“Polina is one of the most responsible people I’ve worked with. She always comes to the table with a clear plan, and she’s skilled at working cross-functionally.”

Daria Petlina

Software Engineer at TaxDome

Polina Pyatkova working at her laptop

Business challenges I help solve

Selected work and business impact

01 · Featured case

How strategic repositioning and website rebrand contributed to 213% YoY lead growth

Learn more

Led a research-driven repositioning and website rebrand to expand TaxDome’s appeal beyond solo practitioners to larger accounting firms. Aligned positioning, messaging, and website content with the needs of a new ICP.

  • Contributed to 213% YoY growth in US leads as part of broader marketing initiatives.
  • Drove 2–3× more demo leads from core product pages.
  • Increased ICP conversion by 20%.
02 · GTM launch

GTM launch that generated $110K in pipeline

Managed the GTM launch that brought product personalization to a wider e-commerce audience.

03 · Enterprise security

Security positioning that contributed to a 10% increase in enterprise win rate

Launched the Trust Center and Sales materials to help enterprise buyers evaluate TaxDome’s security.

04 · Pricing & value

Pricing strategy that drove 83% more demo bookings

Combined customer research, pricing-page behavior analysis, and Sales feedback to clarify plan positioning, strengthen the value story for larger firms.

05 · Competitive

Competitive positioning that drove 2–3× more demo bookings

Turned competitor comparison pages into a stronger sales and lead generation tool across positioning, CRO, and SEO.

06 · Customer proof

Building a customer success story program that generated 200+ MQLs

Built a lightweight customer advocacy process around 5-star support feedback and turned it into reusable Sales proof.

07 · Activation & adoption

Enabling client-facing teams to drive product activation and adoption

Equipped client-facing teams with resources to address customer questions and guide firms through implementation.

Hiring for a product marketing role or looking to solve a GTM challenge?

I’d love to connect.

Connect on LinkedIn Send me an email